How to Persuade Prospects to Buy?
Selling is often called “The Art of Persuasion.” A good well written ad copy has the power to convert a prospect to a client.
One of the keys to successful copy writing is connecting to potential customer’s core emotions. All copy doesn’t need to be about fear – you can leverage a lot of other emotions in order to persuade a prospect. From curiosity to hope, there’s a lot more depth to your copy when you dip into the core of what a prospect wants and needs.
How to turn a Sales Letter into an Explosive Sales machine?
Does your mind go blank when you begin writing a sales letter? Do you have good ideas that somehow don’t come together on paper? If so, you’re not alone. These are common obstacles many business owners face.
These seven tips can help you write more effective sales letters:
1. Be the customer as you write. This is the most important aspect of a good sales letter, but it’s often overlooked. Imagine yourself as the reader of your letter, and write what the customer wants to know–not what you want to say.
2. Organize your letter. Sales letters, just like high school term papers, need an introduction, a body and a conclusion. In the introduction, tell why you’re sending the letter. The body is your “sales pitch,” where you’ll explain why your offer is irresistible. The conclusion wraps it up by briefly bringing your points together and asking the customer to take advantage of the offer.
3. Make it easy to read. Many sales letters are thrown away without being read simply because they appear too complicated. Don’t let this happen to you. Use the following guidelines:
- Write in a conversational style, just as you would normally speak; formal tones are usually unnecessary in sales letters.
- Use short sentences. Once you start writing more informally, you’ll notice your sentences will get shorter.
- Compose short paragraphs. People like to have breaks in their reading. If it doesn’t flow smoothly and sound natural, rewrite it.
- Edit and then re-edit your letter. Besides being difficult to read, misspelled words and grammar errors destroy the credibility and effectiveness of your letter.
4. Capture your reader’s attention. Headlines are not limited to ads. They can also be used in letters to tell readers something they want to know in a bold way that grabs their attention.
5. Get your readers interested. Involve the reader in the letter by bringing it to life with a steady flow of interesting information. Write in an active voice.
6. Make your readers want your product or service. This is best done by answering the reader’s question, What’s in it for me? People are bombarded daily with billboards, commercials and direct mail–all trying to sell something. Your letter can stand out by not selling, but offering benefits.
7. Ask your readers to take action. Potential customers won’t know what you want unless you tell them what to do next. If you want them to call you, say that in your letter and provide your phone number.
Learn How to Persuade Your Prospects to Buy
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